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  • About
    • Overview
    • Leadership
    • Member Institutions
    • The Beacon Alliance
  • Initiatives
    • Overview
    • Healthcare
    • Education
    • Research & Innovation
    • Community
  • Map
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Real Challenges. Practical Solutions.

The Beacon is advancing rural innovation through research that is rooted in data, shaped by local context, and ready to scale. Whether improving healthcare access or workforce outcomes, our model is grounded in collaboration.

Active Pilots

Rural Health Improvement Study

Led by Dr. Deborah Birx and TTUHSC, focused on real-time health behavior data and tailored intervention strategies in communities like Crane and Pecos. 
Phase 2 launches Fall 2025.

Innovation Boulevard

A future-focused corridor designed for incubators, research centers, and workforce hubs—physically linking industry, academia, and healthcare within The Beacon campus.

  • Rural Health Improvement Study

    Led by Dr. Deborah Birx and TTUHSC, focused on real-time health behavior data and tailored intervention strategies in communities like Crane and Pecos. 
Phase 2 launches Fall 2025.

  • Innovation Boulevard

    A future-focused corridor designed for incubators, research centers, and workforce hubs—physically linking industry, academia, and healthcare within The Beacon campus.

    Key Partners

    Beacon’s research and innovation initiatives are made possible through collaboration with valued partners including Texas Tech University Health Sciences Center (TTUHSC), the FMH Foundation, regional healthcare providers, and public health experts and national advisors. Together, these partners help ensure our work is grounded in data, shaped by local context, and designed to scale to meet the evolving needs of the Permian Basin and other rural communities.

    Explore Other Initiatives

    Community
    From housing to public green spaces, we’re shaping neighborhoods and gathering places that support quality of life and economic mobility.

    Education
    Creating an integrated education ecosystem to grow the region’s health workforce through expanded clinical programs, partnerships, and career pathways.
    Healthcare
    Meeting the full spectrum of community needs, from behavioral health to cancer care to keep care close to home.
    The Beacon
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    UTPB Center for Energy and Economic Diversification | The Beacon
    North 1310 FM1788
    Midland, Texas 79707

    T 432.552.2446

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